Why Products That Do More Are Winning Shelf Space Walk through any food and drink trade show today and one trend becomes immediately clear. Products are no longer just about taste. Increasingly, they are about function. Coffee with Lion’s Mane mushrooms. Drinks infused with CBD. Protein-enhanced snacks. Vitamin-fortified beverages. The idea that food can deliver additional benefits beyond basic nutrition is driving one of the fastest growing segments in the industry. Functional food and drink...

Why We Pick Certain Products Walk down any supermarket aisle and you’ll see hundreds of products competing for attention. Yet shoppers rarely examine every option. Most purchasing decisions happen in seconds. Consumers scan shelves quickly, often relying on instinct rather than careful comparison. In fact, many retail studies suggest that the majority of grocery purchasing decisions are made in-store and in the moment. Which raises an interesting question. Why do we pick certain products and...

For many food and drink founders, the ultimate goal is clear: Get onto supermarket shelves. A successful retail listing can transform a brand almost overnight; increasing visibility, credibility and revenue. But the reality is that most food and drink startups never make it into major retail. And even among those that do, many struggle to stay there. The reasons aren’t always obvious from the outside. From conversations with buyers, founders and industry experts, the same challenges appear...