Privacy Policy

Last updated: 5 March 2026

Shelf Appeal respects your privacy and is committed to protecting any personal information you provide when using this website.

This privacy policy explains how we collect, use and protect your information when you visit www.shelf-appeal.co.uk.

Who we are

Shelf Appeal is an online publication focused on the food and drink industry, exploring brand strategy, packaging design and routes to market for emerging and established food and beverage brands.

If you have any questions about this policy or how your information is used, you can contact us via the contact page on this website.

Information We Collect

We may collect and process the following types of information:

Information you provide directly

This may include:

• your name

• email address

• any information you provide when contacting us through the website contact form

This information is only collected when you voluntarily submit it.

Automatically collected information

When you visit the website, certain information may be collected automatically, such as:

• IP address

• browser type

• device information

• pages visited on the website

• time spent on pages

This information is collected through analytics tools and helps us understand how visitors use the website.

How we use your information

We may use the information we collect to:

• respond to enquiries or messages

• improve the website and its content

• analyse website traffic and visitor behaviour

• maintain website security and performance

We do not sell, rent or trade personal information to third parties.

Cookies & Analytics

This website may use cookies and analytics tools to improve user experience and understand how visitors interact with the site.

Cookies are small files stored on your device that help websites function more effectively.

Analytics tools may collect anonymous information about how visitors use the website, including pages visited and time spent on the site.

You can control or disable cookies through your browser settings.

Third Party Services

We may use trusted third-party services to operate and improve the website. These services may include:

• website hosting

• analytics providers

• website platforms

These providers only process information necessary to deliver their services and are required to protect your data.

Data Security

We take reasonable steps to protect personal information from loss, misuse or unauthorised access.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Under UK data protection law, you have the right to:

• request access to personal data we hold about you

• request correction of inaccurate information

• request deletion of your personal data where appropriate

• object to certain uses of your data

If you would like to exercise these rights, please contact us via the contact page.

External Links

This website may contain links to other websites. Shelf Appeal is not responsible for the privacy practices or content of external sites.

We encourage you to review the privacy policies of any websites you visit.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in legal requirements or website practices.

Any updates will be published on this page.